This book explains why events entail more than just stringing together logistical elements. This book is about how you can make better and more effective events, with a more lasting impact. It is a launchpad for new ideas. And new ideas are badly needed. Event fatigue started setting in years ago. As a result, it is becoming increasingly dif cult to entice people to corporate get-togethers, product presentations, anniversary celebrations, workshops or PR events. What can we do to make events more effective and leave a lasting, positive impression on our guests? That is what this book is about. Many event-planning guides are about managing the logistics, about programs, schedules, check-lists, about booking artistes, organizing the technology, correct hospitality, and don’t forget the relevant laws and regulations. But this book provides inspiration, methods and models to enable you as an event manager to change your approach to events and permanently improve the quality of your work. It will show you how to devise and stage successful events.