The 2016 presidential election has shown that the Republican Party is at a crossroads. While a Trump candidacy took even the most seasoned political analysts by surprise, the rise of racially charged anti-elitism within the Grand Old Party has been an ongoing project for the last half a century, initiated and deliberately driven by its leaders and strategists who identified the former Confederacy as the foundation for conservative majorities. This book charts the path of the party's ever increasing Southernization and simultaneous Evangelicalization while providing a detailed assessment of the GOP's future chances of fashioning majorities in a country that is undergoing momentous demographic changes.

Dr Philipp Adorf is a research asssistant at Bonn University.